— PROJECT

"Pregnancy Week by Week"

— BRAND

What to Expect

Everyday Health Group

— ROLE

Producer

Director

— DATE

2023

When you're pregnant for the first time, you need a kind, compassionate, knowledgeable voice to guide you through everything involved in creating a new human being. For a generation of moms, Heidi Murkoff has been that voice.

This series of videos features Heidi's expert guidance along with original 3D imagery of fetal development for each week of pregnancy.

Published on the What to Expect website, mobile apps and YouTube channel, the videos have garnered over a hundred million views since their launch in 2023.

41 videos filmed and edited in collaboration with Grainey Pictures in Los Angeles. Original 3D animation created by Now Medical Studios in Scotland.