— PROJECT

"Ask Heidi"

— BRAND

What to Expect

Everyday Health Group

— ROLE

Producer

Editor

— DATE

2024

What to Expect speaks to an audience of parents and expecting families who have a LOT of questions.

In this series, Heidi Murkoff (author of the What to Expect When You’re Expecting book series) gave her expert opinion on questions ranging from “Should I freeze my eggs?” to “Why does my partner smell bad now that I’m pregnant?”

We filmed 45 videos in two days in Los Angeles, then edited vertical and horizontal versions for Instagram, TikTok, YouTube and the What to Expect site and mobile apps.